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BDO enters Second Life

BDO enters virtual world to win clients and new recruits

Kevin Reed, Accountancy Age 08 May 2008
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BDO Stoy Hayward has launched on internet virtual world Second Life in a bid to open up its services to a broader audience.

Its launch of an 'island' on the world will enable the firm to holding meetings online, presentations and events for staff and enhance recruitment options by engaging with a broader, international audience.

Three films focusing on tax investigations were premiered in Second Life by BDO as part of the launch.

'They bring humour to a serious area, demonstrating different situations where people would have benefited from taking early professional advice,' said BDO partner Daniel Dover. 'The films show it is never too late to seek experienced taxation advice when revenue and customs look at your financial affairs.'

The films can be viewed at bdo.co.uk/taxinvestigations.

BDO claimed it was the first international firm to have a presence on the island however Dutch firm Berk, an affiliate of Baker Tilly International, is currently operating in Second Life.

Owners of Second Life, Linden Lab, recently appointed former PricewaterhouseCoopers consultant Mark Kingdon as chief executive.

Further reading:

Profile: John Zdanowski, Second Life finance chief

Go to Second Life

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